As a British citizen, I have seen the impact of cigarettes on our society first-hand. Despite increasing awareness about the harmful effects of smoking, cigarettes are still widely used and easily accessible in the UK. From the packaging to the pricing, there are many aspects of the UK’s cigarette industry that contribute to its ongoing influence. In this article, I will delve into the world of cigarettes in the UK and examine the various factors that play a role in their popularity.
First and foremost, the packaging of cigarettes in the UK is a crucial factor in their widespread use. Compared to countries like Australia and France, where cigarettes are sold in plain, unbranded packaging, the UK still allows for the branding of cigarette packs. Pack designs often feature bold colours, graphic images, and catchy slogans, all of which are meant to appeal to potential buyers. As a result, cigarettes are not only used as a nicotine fix but also as a fashion statement, with certain brands and designs being perceived as more luxurious or trendy.
Moreover, the pricing of cigarettes in the UK is another factor that adds to their appeal. While the government has implemented several measures, such as increasing taxes on cigarettes, to discourage smoking, it has also been criticised for not doing enough. As a result, cigarettes in the UK remain relatively affordable compared to other countries in Europe. This makes it easier for smokers to sustain their habit, as they do not have to face significant financial repercussions. Additionally, the pricing strategy of offering discounts or promotions, particularly for larger packs of cigarettes, also encourages bulk buying and increases the chances of prolonged usage.
The social acceptability of smoking in the UK is another aspect that contributes to its popularity. While there has been a significant shift in public perception towards smoking in recent years, it is still considered a social activity in many circles. From smoking areas in pubs to designated smoking spots in public places, there are still many spaces where smoking is seen as a normal and accepted behaviour. This, combined with the fact that many public figures and celebrities continue to smoke, creates a sense of normalcy and even glamour around cigarettes.
However, it is essential to acknowledge the detrimental effects of smoking on both individuals and society as a whole. According to the National Health Service (NHS), smoking is the leading cause of preventable deaths in the UK, with an estimated 78,000 deaths every year. These deaths are not limited to smokers themselves but also include non-smokers who are exposed to second-hand smoke. In addition to the health costs, the economic burden of smoking in the UK is also significant. The British Lung Foundation estimates that the NHS spends £2.5 billion annually on treating smoking-related illnesses, and the overall cost to the economy is estimated to be around £13.7 billion.
One of the key driving forces behind the ongoing popularity of cigarettes in the UK is the tobacco industry’s powerful marketing strategies. Despite increasing regulations on tobacco advertising, the industry has found ways to circumvent these restrictions and continue to promote their products. For instance, tobacco companies are still allowed to sponsor music festivals and sporting events, which helps to embed their brands in popular culture and appeal to younger audiences. Furthermore, the industry also invests a significant amount of money in lobbying and political campaigns, which can influence government decisions and policies regarding tobacco control.
The availability of cigarettes in the UK also plays a significant role in their continued usage. While cigarettes are sold in designated shops and outlets, they are also readily available in supermarkets and convenience stores, making them easily accessible to a wide range of people. Additionally, the rise of online shopping has made it even easier to purchase cigarettes, with some websites offering same-day delivery services. This easy availability of cigarettes further normalises their use and makes it difficult for smokers to quit, as they can always easily purchase more.
Another concerning aspect of the UK’s cigarette industry is the prevalence of counterfeit and untaxed cigarettes. According to a report published by the European Commission in 2018, the UK is one of the top five EU countries for the illicit trade of cigarettes, with an estimated 8.6% of the total cigarette market being made up of counterfeit and smuggled products. These cigarettes are not only harmful due to the lack of regulation in their production but also have a significant impact on tax revenues and contribute to the funding of criminal organisations.
In recent years, there have been several initiatives and policies implemented by the UK government to reduce the prevalence of smoking. These include measures such as banning smoking in enclosed public spaces, introducing plain packaging laws, and increasing the legal age to purchase cigarettes to 18. While these steps have had some impact, more needs to be done to address the underlying factors that contribute to the widespread usage of cigarettes in the UK.
In conclusion, cigarettes in the UK continue to be a contentious issue, with a variety of factors contributing to their ongoing popularity. From the packaging and pricing to social acceptability and the powerful marketing strategies of the tobacco industry, a multitude of factors work together to maintain the appeal of cigarettes. However, it is crucial to recognise and address the damaging effects of smoking on individuals and society, and for the government to take bold steps towards reducing the prevalence of smoking in the UK.